Belarusian companies may face difficulties in entering foreign markets, if they will not comply with condition of registration of their trademarks
Formation of Single Economic Space has many innovations. Until recently Belarusian companies was not thinking about the many innovations. In particular we are talking about neohodimosti trademark protection, which had «cooked» in the domestic market. When markets become wider and easier to sell products, many want to get into retail chains in Russia and Kazakhstan. But the thing — to win the hearts of consumers, the trade mark must be registered not only in their own country, but even there, where you trade. Otherwise, a violation of intellectual property law threatens trouble.
Named Rush
May be a reverse situation — local entrepreneurs are beginning to forge a popular Belarusian goods. . In the Russian media now and then there are articles about the detained consignments nebelorusskih (cosmetics, underwear, cheese curds or condensed milk), which looked exactly like our national pride. The claims are the relevant in this case, but producer can present them only in the case If the rear securely covered. The National Center of Intellectual Property in response to the treatment of businesses are often forced to simply throw up your hands: Belarusian Entrepreneurs do not do anything to ensure that their rights are not infringed. In order to protect their products from the encroachments of unscrupulous dealers, one must at least secure a trademark in the adopted system. « Legislation of the Republic of Belarus provides an opportunity to trademark protection within the country and abroad to any domestic manufacture» — reminds the deputy chairman of the State Committee for Science and Technology (SCST) Alexander Zhigulich. Organization must register their trademarks in the alleged markets for products. Simply put, before stepping into a new market, organizations must protect their intellectual property Only in this case to protect the owner may apply to the national customs, law enforcement, the court». The expert points out: The expert points out: conducted in recent years, work has contributed to more effective use of intellectual property rights in scientific, technical, commercial and industrial activities and, in particular, increased activity of Belarusian organizations in the protection of trademarks on the territory of our country and abroad. Compared with 2005 the number of protected trademarks in Belarus has increased by almost a factor of 2. In 2011 there were 15,797 such. Altogether, on the territory of Belarus according to the latest data organizations received patent certificate for more than 100 thousand trademarks, of which about 84 thousand belong to non-residents and only a little over 14 thousand — the economic entities of our country. Work on the protection of trademarks in the Customs Union is already under way. As explained by Alexander Zhigulich, protection of intellectual property in accordance with national legislation of the country where these rights are violated.
Patent «on three»
Currently, three countries of the Customs Union (CU) have different systems of protection of trademarks. They differ primarily in terms of registration. For example, in the name of the product is registered in Belarus can be in the 2,5—3 years, in Russia — for 1—2 years, and in Kazakhstan in an accelerated mode, the entire procedure can be carried out for four — six months.Recently, three states have signed the international agreement on general principles of regulation in the sphere of protection and enforcement of intellectual property rights. «The issue of reduction of terms is included in the priority areas of development strategy of intellectual property protection in the 2012—2015 years, and we have discussed a mechanism to optimize the number of employees in order to reduce the time of recording up to 2—2.5 years,» — promised Alexander Zhigulich . The strategy also provides for the formation of the State Patent Fund of Belarus and ensuring its functioning in electronic form. With leading research institutes and centers, as well as educational institutions and organizations will be created subdivisions on the protection and use of intellectual property. Will be additional incentives will also for the development of collective management of property rights. By the way, Belarusian producers do not necessarily have to undergo the registration procedure at home - often they are registered on the Madrid System at the International Bureau of Intellectual Property…
