Posted: 06.03.2024 11:30:00

Belarus will present its products at SAR largest international exhibitions

The largest international exhibitions of the South African region, Africa's Big 7 and SAITEX, will be held simultaneously at the Sandton Convention Centre in Johannesburg on June 11th-13th, and Belarusian companies will be among their participants

"The participation of Belarusian companies in the Made in Belarus exhibition format determines the promising representation of domestic goods in the region," the Belinterexpo exhibition company of the Belarusian Chamber of Commerce and Industry noted. “The South African Republic is one of the most developed countries on the African continent.”

The SAR is home to 60m+ people and, since the population figures are constantly growing, the volume of consumption of food and other products of foreign origin increases annually. "The country has a very diversified format of foreign trade, which creates confident opportunities to enter the South African market," Belinterexpo added.

Africa's Big 7 is the leading specialised international exhibition in the field of food and beverages in the region. It unites more than 4,300 thousand participants, 170 exhibitors from 25 countries of the world. In turn, SAITEX is a multi-industry exhibition that acts as a platform for business negotiations and business interaction between foreign and local manufacturers, wholesalers, suppliers and buyers to establish import and export relations in the African region.

“In 2013 and 2015, the national exposition of the Republic of Belarus was demonstrated at Africa's Big 7 and SAITEX exhibitions. Taking into account Belarus’ active interaction with the BRICS member countries and the expansion of business partnership within the framework of the organisation, the Made in Belarus exposition is a key link in promoting domestic products and goods in South Africa and the region as a whole,” Belinterexpo informed.