Made with love

A store with President’s merch has opened in Minsk

A retail outlet opened on the top floor of the Stolitsa shopping mall. Here one can buy T-shirts, caps and other items of clothing with the most famous quotes from the Head of State. New positions were presented specially for the opening of the second store of the ‘Pervyi’ brand. So, now in the company boutique you can buy polo shirts with the signature of Aleksandr Lukashenko, as well as shoppers and pillows with favourite quotes.

A cap with the inscription ‘Strength is in truth’ is a new arrival, so far only in dark blue. T-shirts with famous quotes in blue are also available. The head of the concern Bellegprom Tatiana Lugina participated in the opening of the store.

She said that during the existence of the ‘Pervyi’ brand, 35,000 units of products have already been sold, while ‘Undress and work’ was the most popular phrase, with which merchandise was bought most often. 

Photo by Aleksandr Gorbash

“We are very pleased that this project was successful. For more than half a year, we have received numerous requests, opinions, wishes in order to diversify the collection. The new store will be another point of attraction for everyone. In addition, I hope that everything that we have prepared, that was developed and produced with such awe and love, will find a response in the souls of our customers,” emphasised Tatiana Lugina.
Today, brand outlets participate in all major sports and cultural events. Whether it’s Vytoki festival, Forum of Regions of Belarus and Russia, Alexandria Gathers Friends festival or Slavianski Bazaar — merch from the President is always in high demand. According to Tatiana Lugina, the possibility of opening a second exit point is being discussed in order to cover a larger number of cities. Answering a question about the likelihood of opening an online store, Tatiana Lugina noted that this issue is being discussed, “We understand the relevance of e-commerce. And I think we’ll get there. It is a matter of time and competent organisation of labour, so that everything is on a level and without punctures.”
…Oksana Gulygina and her little son Anatoly were the first to enter the new store. The young customer was awarded the famous chocolate President. A Minsk resident said that she came to the opening to buy her husband a T-shirt with the inscription ‘Undress and work’, “It is not the most popular size, but I think we will find something for him. We chose this phrase because he loves to work very much.”
Sergei Tolstik from Minsk chose a gray T-shirt for himself with the inscription ‘I’m a dictator, it’s hard for me to understand democracy.” It was pretty hard for him to choose the appropriate size, so he had to ask consultants for help. As a result, the T-shirt fit him perfectly, the young man admits, “I learned about the opening of the store from the Telegram channel Pul Pervogo. I came to the opening specifically to buy this T-shirt. I think this is also a manifestation of patriotism. However, the quote is just amazing, it is so cool. It’s brilliant and very much in line with my views.”
Minsk Deputy Mayor Nadezhda Lazarevich also came for new arrivals on the opening day. She admitted to reporters that she had her eye on a new merchandise position — a polo shirt and a pillow with the inscription ‘No beloved left behind’, “There should be more stores like this. Any citizen of Belarus wears these products with honour. I am sure that by buying such goods, we are promoting our country.”

By Svetlana Isaenok