Requirements of modern readers and media technologies don't allow journalist to be merely authors of newspaper articles or TV spots

Requirements of modern readers and media technologies don`t allow journalist to be merely authors of newspaper articles or TV spots. With modern readers expecting access to online versions of their favourite print editions, journalists have the ability to reach more people than ever before. However, this advantage requires them to be stringent in reporting the facts and keeping the highest standards. This is a trend of modern journalism which was realised during the online broadcasting of SB Internet Television, featuring the First Deputy Head of the Presidential Administration, Alexander Radkov.

With live broadcast and communication with readers through online chat on the SB website, various pressing questions were answered. Editors-in-chief and deputies of publications within the united editorial board of SB met, with Alexander Radkov reporting positively on the reform of some state media editions. He applauds their creative variety and the fact that they are ‘paying their way’: an important factor in these harsh modern times of fiscal optimisation. He compared the work of the united editorial board with harvesting a rice field, where the task relies upon the help of like-minded people working in co-operation.

Vsevolod Yanchevsky, who heads the Central Ideology Department of the Presidential Administration, and who is an expert in the field of Internet technologies, is delighted with the online versions of printed editions, stressing that author content must stand up to rigid standards more than ever.