BUSINESS HAS A FEMALE FACE
The second stage of a Belarusian-Swedish project “Nadezhda” took place in Minsk. A training seminar was held by Swedish business ladies
The second stage has collected women from Zhabinka, Vileyka, Postavy and Grodno region. Swedish partners are also opening there local-resources centers, that will be administrated by women entrepreneurs, famous in the region. And they have arrived in Minsk to a training seminar on information technologies.
Enterprise has become one of the acilities to realize themselves in professional sense, — Larisa Cherepanova believes. — I have noticed that women’s business is based on confidential and amicable relations, connections and acquaintances. “Nadezhda” project is established in order to develop relations, friendship and solidarity of beginners and had already experienced women entrepreneurs.
Representatives of a fair sex are able to run their own business on the same level as men do. The example of that are business ladies who came to the seminar to the capital. So, Anna Shenderchuk from Grodno region owns four food shops. She was acknowledged as the best Belarusian entrepreneur in 1997. Irina Kovalchuk from Postavy has started her business in such a way — she reequipped her own garage into a small cosmetics shop. And so it began! She managed to buy a house for money she had earned and a part of it she had already referred to shop.
And Yadviga Byalaya from Postavy from the very beginning established a wholesale food firm and then repurposed her business. And now she owns a food mobile shop that delivers food to district villages. It is even difficult to count all plans.
Swedish government finances “Nadezhda” project and women entrepreneurs of “Tramplin” company are dealing with organizational functions. Swedes provide their assistance to women from various countries in organizing their own business. Such projects already exist in Russia, Ukraine, Asian countries, Republic of South Africa and even in Australia.
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