BRICS may become not only an economic, but also an ideological alliance, a hope for a new just world — as noted by Leonardo Attuch, Responsible Editor at the Brasil 247 & TV 247, during his speech at the BRICS Media and Think Tank Forum in Rio de Janeiro (Brazil)
The plenary session focused on the consolidation and development of the Global South countries.
“We are experiencing a time of great changes in global geopolitics. The world is paying close attention to what we do and say. This is evidenced by the recent decision by the US President, Donald Trump, to increase tariffs on Brazil shortly after the BRICS Summit. We can no longer allow our realities and lives to be interpreted and distorted in the interests of the Global North — the interests, which often bear the imprint of imperialist and colonialist legacies. It is time we build a new communicative paradigm that reflects the diversity, culture and values of the Global South,” Leonardo Attuch emphasised.
According to him, the times demand more than just cultural exchange from the Global South and the BRICS countries — they demand ideological exchange, profound understanding and discussion of promising ideas, with universities, research and analytical centres involved in this process.
“In Brazil, we are already on this path. We maintain active partnerships with various publications and content producers from the Global South. And the results are more than positive. Our readers and viewers have enthusiastically welcomed these international voices, showing great interest in perspectives that go beyond the traditional hegemonic axis. We have much to learn from international experience, for example, the Chinese model deserves closer study. If we treat information as a public good rather than a commodity, communication will be focused on building social consensus and promoting the common good,” the speaker believes.
He highlighted an important fact — the social fragmentation we’re seeing in many countries is not an accident, but a symptom of the information imbalance we all live in.
“My proposal is simple, but urgent: let's consider creating a major information agency that brings together the media of the Global South. We will also consider creating new digital platforms in which algorithms do not serve the interests of the large corporations. Finally, we will lay the groundwork for the adoption of open-source artificial intelligence models to democratise a technology that will be crucial in the 21st century. We will transform BRICS into not only a political and economic, but also a communicative and ideological alliance that is a real hope for a new world — the world founded on co-operation and harmony among nations,” Leonardo Attuch stated.
The plenary session focused on the consolidation and development of the Global South countries.
“We are experiencing a time of great changes in global geopolitics. The world is paying close attention to what we do and say. This is evidenced by the recent decision by the US President, Donald Trump, to increase tariffs on Brazil shortly after the BRICS Summit. We can no longer allow our realities and lives to be interpreted and distorted in the interests of the Global North — the interests, which often bear the imprint of imperialist and colonialist legacies. It is time we build a new communicative paradigm that reflects the diversity, culture and values of the Global South,” Leonardo Attuch emphasised.
According to him, the times demand more than just cultural exchange from the Global South and the BRICS countries — they demand ideological exchange, profound understanding and discussion of promising ideas, with universities, research and analytical centres involved in this process.
“In Brazil, we are already on this path. We maintain active partnerships with various publications and content producers from the Global South. And the results are more than positive. Our readers and viewers have enthusiastically welcomed these international voices, showing great interest in perspectives that go beyond the traditional hegemonic axis. We have much to learn from international experience, for example, the Chinese model deserves closer study. If we treat information as a public good rather than a commodity, communication will be focused on building social consensus and promoting the common good,” the speaker believes.
He highlighted an important fact — the social fragmentation we’re seeing in many countries is not an accident, but a symptom of the information imbalance we all live in.
“My proposal is simple, but urgent: let's consider creating a major information agency that brings together the media of the Global South. We will also consider creating new digital platforms in which algorithms do not serve the interests of the large corporations. Finally, we will lay the groundwork for the adoption of open-source artificial intelligence models to democratise a technology that will be crucial in the 21st century. We will transform BRICS into not only a political and economic, but also a communicative and ideological alliance that is a real hope for a new world — the world founded on co-operation and harmony among nations,” Leonardo Attuch stated.
