This time the fashion show presented over 1,000 collections from designers representing 27 countries of the world. The list of well-known couturiers included German Adrian Sommerauer and the Russian maestro Vyacheslav Zaitsev.
Italian visitors appeared to be very interested in the design and technique of the Belarusian Olga Samoschenko. They were buying her clothes with Belarus’ folk ornaments as if they were souvenirs. She adds a touch of warmth and romanticism to any article or accessory, hence the permanent interest in her collections. The designer proved that creativity will turn Belarusian fabrics into a real miracle. A woman always looks not only smart, but also elegant and romantic in Olga Samoschenko’s dresses.
— I graduated from Belarusian Academy of Arts in Minsk, and I am a member of the Belarusian Union of Designers, Olga explains. — The exhibition sheds light on the world of fashion, especially the link between the designer and producer. We had a chance to look at foreign designers, so this was a very valuable experience. My collections have recently been showcased in Milan and Dьsseldorf.
— Everyone seems ready to start mass production, and you keep working with exclusive models.
— I like exclusive clothes better, besides, our companies are not ready for people to have a whole line of clothes made to order. So I have to look for clients and take part in exhibitions, where boutiques and shops make 99% of their orders.
by Tatyana Gudovich