Pantone Colour Institute announces its colour of the year 2023

The Pantone Colour Institute has named the main colour of 2023 – Pantone 18-1750 Viva Magenta, carmine red, RIA Novosti reports Photo: Institute’s Executive Director Leatrice Eiseman explained, “Pantone 18-1750 Viva Magenta descends from the red family and is inspired by the red colour of cochineal [a type of insect from which a substance is extracted to obtain the red dye carmine], one of the most precious dyes belonging to the natural dye family and one of the strongest and ...

Pantone , colour of the year , Pantone 18-1750 Viva Magenta

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