Posted: 17.05.2023 12:39:00

Good clothes open all doors

Fashionable outfits, unique fabrics, modernisation of production: Bellegprom enterprises combine creativity and innovation

Everyone has different preferences, but few people are left indifferent by the clothes of domestic brands, which are produced by the enterprises of the Bellegprom concern: it’s possible largely due to the trending styles, natural fabrics and excellent tailoring quality

Temptation with outfits

The Internet opens up endless possibilities for communication. Friends from Rostov and Tatarstan vied with each other to praise me the clothes of Belarusian production, produced at the Kalinka and Kupalinka factories. They say that the quality is excellent, the patterns are made in such a way that the dresses seem to be not from a store, but were tailored, while the prices are quite affordable.
According to the Head of the Art Workshop of Kupalinka Yelena Yefankova, the products of the enterprise, which specialises in the production of underwear and outerwear for children and adults, are really very popular in Russia, and now they are fighting for the hearts of fashionistas from Kazakhstan. 
The spring-summer collection, which includes both homewear, bathrobes, pyjamas and nightgowns, as well as everyday outfits, of course, is already ready and is now going into mass production.
The company orders fabrics in Turkey, Uzbekistan, and also buys from our manufacturers.
The collection that we see has already been in Moscow at the Lingerie Show-Forum international exhibition and returned from there with a lot of pre-orders from various regions.


Acquaintance with demonstration models is both delight and sadness. We want everything and more: beige trousers made of wrinkled cotton, which is called slimpsy, a T-shirt with and without a print, a light muslin dress in greenish-coffee tones... But we can’t buy things until the models go into mass production. However, the wait is not long: every month from 70 to 90 new models are put into operation.
Deputy Director for Commercial Affairs of Kupalinka Olga Okostko emphasises that the demand for the company’s products is increasing, and production volumes are growing right after it, “In 2022, production volumes increased by a quarter compared to 2021, and growth continues in the first quarter of this year. Exports for 2022 rised by 46 percent compared to the previous year, and we expect it to increase by 2.5 times in the first quarter of this year. The vast majority of production goes to Russia, and now we are also exploring Kazakhstan.”

Linen, muslin and sewing

A new spring-summer collection was also prepared by the Kalinka garment factory. Its designers are working tirelessly.  
“We expect that linen suits in different designs will become the hit of the season: jackets and vests with trousers, shorts, skirts. We try to make all models interesting. We are aimed at ensuring that a lady of any height, age and complexion can dress in our clothes. The collection includes a variety of dresses made of fairly dense chiffon, viscose suits, and many cotton items. Particular attention is given to bright blouses, shirts with short and long sleeves made of natural fabrics. Dresses and blouses made of white cotton embroidery are the novelty of the season,” Deputy Head of Marketing and Trade Department Natalia Gurinovich explains.
“In 2022, two more branded stores were opened, now there are 28 of them. In addition, an online store has started working, sales are actively going on. Now there has been some redistribution of revenue (which increased by 8.5 percent) — the share of exports has increased. Shipments to overseas markets account for 60 percent of production, up 7 percent from last year, and continue to rise. As a rule, clothes produced at Kalinka are sent to Russia to regular customers. We began to be sewn back at the end of 2022 in order to fulfil all pre-orders of the spring-summer collection,” Deputy Director for Economic Affairs reports Marta Golodok.
The company is satisfied with profitability, as well as with net profit, which has grown six times compared to last year.

Fabrics with unique design

Continuous modernisation, the acquisition of high-performance equipment — this is the main secret of the success of Mogotex, a manufacturer of innovative fabrics.
“The company manufactures fabrics for clothing and interiors, knitted fabrics, special and uniform clothing, home and technical textiles. In recent years, innovative fabrics for uniforms of law enforcement agencies have become more and more in demand. Thus, by order of the Russian Ministry of Defence, the company has developed a new model uniform for servicemen, which is distinguished by its multifunctionality and lightness. The novelty required the creation of a special material and finish, thanks to which such suits have water and dirt-repellent properties, provide durable protection against mechanical stress, protect against bad weather, have good air exchange, retain heat and dry quickly,” company specialists share the details. 


In 2023, the project for the production of fabrics for the new generation of outer winter and demi-season clothing continues. These are synthetic jacket fabrics, both multifunctional and lightweight. 
Modern clothing for outdoor activities and sports is already impossible without fabrics with membrane materials that provide high water resistance, comfortable ‘breathability’, reliable protection from wind, snow and rain. Textile materials doubled with knitwear are used for soft shell clothing, providing comfort in almost any weather conditions.
High-visibility signal fabrics are widely used in the textile market for overalls, which can significantly reduce the risk of injury at work when performing operations near the movement of vehicles, especially in conditions of limited or insufficient visibility. 
“From year to year, the company is steadily improving economic performance. In 2022, the growth rate of marketable products amounted to almost 154 percent compared to 2021, the proceeds from its sale amounted to Br174 million, or more than 161 percent compared to the level of the previous period. Last year, Mogotex’s exports increased by more than 50 percent. The company’s products remain in demand abroad, despite all economic restrictions. Today, the company sells its product range in more than 12 countries around the world. The main volume of sales of goods under the Mogotex brand falls on Russia, which occupies 89 percent of the share of all exports. The second largest market for the company’s products is formed by the countries of Central Asia and the Caucasus — Kazakhstan, Azerbaijan, Armenia, Georgia, Tajikistan and Uzbekistan,” the company says. 

Chairwoman of the Belarusian light industry concern Bellegprom Tatiana Lugina,
“The light industry demonstrates a positive dynamics of work in all indicators — both volume and quality, and in terms of exports, and the reduction of stocks. Up to 75 percent of manufactured products are supplied to 50 countries. The export growth rate last year was 112.9 percent compared to 2021. As before, the main sales market is Russia. In 2022, the export of Bellegprom enterprises to the Russian Federation increased by a third. The volume of deliveries of products to Asian markets has been significantly increased — the growth rate was 137 percent. Expanded presence in Kazakhstan, Azerbaijan, Armenia. We entered the markets of Tajikistan, Hong Kong and Singapore. Exports to India increased many times, deliveries to China quadrupled. Work with African countries is being activated. The possibility of sewing uniforms for Zimbabwean schoolchildren from domestic polyviscose and worsted fabrics is being studied.”

By Olga Nevmerzhitskaya
Photos by BELTA, sb.by