The Country and the World

The Belarusian web-portal www.belarus.by has been launched — a huge leap for the whole country. Information about Belarus is now available anywhere in the world owing to one of the most efficient and sophisticated media. The web-portal crowns Belarus’ efforts to tell the world about the country and its opportunities. To date all communication resources have been used to provide comprehensive objective information about Belarus. This magazine you are reading now, published in several languages, is one of mass information levers to promote the image of the country and enhance its international profile
The Belarusian web-portal www.belarus.by has been launched — a huge leap for the whole country. Information about Belarus is now available anywhere in the world owing to one of the most efficient and sophisticated media. The web-portal crowns Belarus’ efforts to tell the world about the country and its opportunities. To date all communication resources have been used to provide comprehensive objective information about Belarus. This magazine you are reading now, published in several languages, is one of mass information levers to promote the image of the country and enhance its international profile. We cover the most important developments inside the country and its international policies to elaborate the portrait of the country that we hope our readers will appreciate. The Minsk Times weekly that was the first Belarusian periodical to have regular readers in the English-speaking world has more subscribers than ever; Belarus’ electronic media are also making their way to foreign listeners and viewers that are eager to learn more about Belarus. Our October issue gives a glimpse of what the radio station Belarus has prepared for the new radio season. The new portal www.belarus.by proves that the country has formed and now implements the concept of the international promotion of Belarus’ profile with a focus on the positive image of the country.

Image has never been an end in itself. It is molded by the foreign policy of the country, its economic achievements, living standards and priority of cultural values. The October issue highlights Belarus’ participation in the Havana Summit of the Non-Aligned Movement, an important political breakthrough for Belarus. The Belarusian delegation led by the head of state came to the capital city of Cuba to prove yet again that Belarus pursues an independent foreign policy, uses a variety of foreign political opportunities to strengthen bilateral relations with other states and implements an efficient economic strategy to consolidate on foreign markets.

The international impact of the Havana Summit is covered in detail in the article “Moving in the Right Direction”.

So image is a combination of factors that are framed by specific systemic actions. Belarus’ consistent work and well-balanced position in the United Nations are essential image-makers. Belarus has shifted focus on creative projects in recent years, and the world community has appreciated the efforts of this country aimed to make this world better. Belarus is considered a serious partner, another crucial feature of this country’s profile. The interview with Belarus’ permanent representative in the UN in this issue of “Беларусь.Belarus” reveals some peculiarities of the international efforts of Belarusian diplomats. In one word, all those efforts are aimed to form a positive image of Belarus as a reliable partner.

Belarus’ traditional hospitality is also part of this country’s image. We have written plenty of times about the geniality of Belarusians as a national feature, as there are always plenty of reasons to write about it. “Their hospitality surpassed all our expectations,” says Canadian ice hockey coach Stephen Juricik, who paid a visit to Belarus together with his colleagues. “Good-Bye and Till Next Time” will certainly tell you more about the guests from Canada that coached Belarusian kids and helped them fall in love with ice hockey.

Let’s get back to the Internet. The opportunities that the global information network provides now will become even more important in the future, specialists believe. We are more interested in the reality that cannot be called virtual, however, its “virtual” progress is something to be happy about. A year ago a web-site of some Belarusian village was considered something exotic rather than a high-tech rural breakthrough, whereas today nearly all Belarusian villages have their own web-pages. Their authors are for the most part young local Internet enthusiasts. To learn more you can read this month’s edition of our magazine.

Read about the country and its people, about big cities and tiny villages. “Беларусь.Belarus” presents life in its magnificent diversity, just open the magazine or log on to www.belarus-magazine.by.

Viktor Kharkov
Editor of “Беларусь.Belarus”
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