Success dependent on talent and innovations
Sweden ready to invest around $5.5m in developing Women in Business programme, facilitating female entrepreneurship in Belarus
“Entrepreneurship is one of the most important factors for any economy and, it seems to me, that it’s vital to enhance the level of female entrepreneurship in Belarus. We’ll inject around $5.5m into this programme across the whole region,” announced the Swedish Ambassador to Belarus, Martin Oberg, before the launch of the official opening of the Women in Business programme.
Mr. Oberg underlines that his embassy is ready to assist in developing collaboration between female entrepreneurs from Belarus and Sweden. “If your organisations of female entrepreneurs are looking for partners in Sweden, I’ll be glad to help organise the necessary meetings. Just approach our embassy,” he asserts.
According to the Ambassador, “Female entrepreneurship has its own characteristics, with men in Sweden tending to be more involved in IT projects, while women dominate services and healthcare. However, the success of a business depends more on talent and ideas than gender,” Mr. Oberg is convinced.
The European Bank for Reconstruction and Development presented the Women in Business programme in Minsk, offering assistance to entrepreneurial women from 16 countries. The official opening of the programme closed the Week of Entrepreneurship in Belarus.
By Olga Korneeva