New car called Ё-mobile
In December, car lovers will be presented with the prototype of a new hybrid, fuel-efficient vehicle, boasting 70HP capacity
The General Director of the joint venture, Andrey Biryukov, is convinced that the brand will be a success. He explains that the letter ‘ё’ is the seventh in the Russian alphabet and is usually associated with luck and success. Moreover, it exists only in Russian, so is our response to those western goods which are named with the Latin ‘i’ (e.g., iPad or iPhone).