Integration in milk sphere to yield fruit
By Mikhail Kiselev
In the past, several smaller dairies joined Babushkina Krynka JSC, yielding a positive effect. The company’s heads have decided to advance further, also uniting milk processing plants in Bykhov, Mstislavl and Osipovichi, in addition to their subsidiaries (located in other districts). Almost two dozen companies are to operate as a united holding as a result.
“This will allow us to pursue a single economic policy for the Mogilev Region’s milk branch,” comments Babushkina Krynka’s Director, Igor Kononchuk. He adds, “We’ll be able to sell our processed products more efficiently abroad, while conducting a more flexible pricing policy for consumers. The enlarged facility will also enjoy greater competitiveness.
Simultaneously, villagers will benefit, as we’ll do our best to raise prices for their produce. Moreover, keeping most shares by a single holder will enable us to use money more efficiently for production development — in particular, to further modernisation.”