Indifferent enterprises need to fight hard for their place on the market

Light industry enterprises must develop aggressive sales systems to raise market profile
By Vasily Khmelevsky

According to Alesya’s Director, Nikolay Gurinovich, a priority for their enterprise is the development of exports and the fulfilment of firm contractual orders (currently about 80 percent of production)


Export development and fulfilling orders are priorities at Alesya JSC


Presidential Administration Head Andrei Kobyakov notes during visit to Alesya JSC that various enterprises lack sufficient sales volumes — within Bellegprom Concern, and including Alesya JSC. Serious modernisation has been carried out, with high-quality equipment installed and personnel fully-trained, yet sales remain less than satisfactory. He urges that enterprises need to fight for their place on the market, especially since Belarus imports light industry goods from all around the globe. “We should understand that profits won’t be forthcoming unless there is a good sales system, with an efficient commodity distribution network. We must ensure that we have buyers for goods, while raising volumes of output and offering attractive salaries,” he underlined.

Light industry goods are certainly in demand and of good quality. Alesya uses mainly natural fine yarn, imported from Italy, Germany and Bulgaria, and employs trained specialists, so the target area is clearly to improve sales, promoting goods to retailers, as well as customers.

According to Alesya’s Director, Nikolay Gurinovich, a priority for their enterprise is the development of exports and the fulfilment of firm contractual orders (currently about 80 percent of production). Minsk shops have already ordered Alesya’s new collection of school uniforms, being released this summer, and a collection of children’s coats. The enterprise has also won tenders to deliver uniforms for German railway workers and police officers.

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