The exhibition is the largest of its kind in Russia and the CIS for the number of professional visitors. This year, it gathered 320 companies, showcasing the best examples of buses, cargo trucks, trailers, wagons and special machinery. In addition to Ford and Volvo, other firms demonstrated interest in co-operating with the Belarusian tyre manufacturer; among them were DAF Trucks, Iveco and TagAZ JSC. Belshina’s representatives also held talks with existing partners.
As regards Volvo, the expansion of co-operation was debated. Previously, the company has supplied tyres for Volvo trucks and is now negotiating with Volvo’s Russian representatives to supply passenger car tyres. Ford was also keen to discuss opportunities, while Iveco and TagAZ JSC need cargo tyres.
Some time ago, the Belarusian enterprise met with internationally known Volkswagen. Moreover, Belshina is now expanding its presence in India (where Belarusian large and super-size tyres for cargo trucks and agricultural machinery are needed). Belshina has also risen one place in the annual sales ratings of Tire Business — for the largest global tyre producers and sellers. In 2010, the company sold $745m of tyres — occupying 33rd position.