Festival for press
[b]International Mass Media in Belarus Exhibition welcomes guests for 14th time[/b]Each year, in early May, the BelExpo National Exhibition Centre turns into a huge post office box. Newspapers and magazines from around the world — public, political, advertising, sporting, military and children’s — go on show, with electronic media, TV and radio programmes also presenting themselves.This year’s exhibition has been dedicated to the 65th anniversary of the Great Victory, with the theme evident on most stands.
Each year, in early May, the BelExpo National Exhibition Centre turns into a huge post office box. Newspapers and magazines from around the world — public, political, advertising, sporting, military and children’s — go on show, with electronic media, TV and radio programmes also presenting themselves.
This year’s exhibition has been dedicated to the 65th anniversary of the Great Victory, with the theme evident on most stands. For example, BelTA News Agency organised a photo exhibition entitled Winners, showing shots of those who bravely fought for the sake of our peaceful future. The military media organised a ‘field kitchen trailer’ for visitors and an ‘IL-2. Attack Aircraft’ tournament using a military simulator. Adults and children alike were keen to sit at the computer’s wheel, exercising daredevil feats as their fathers and grandfather before them.
The Mass Media in Belarus exhibition reveals the latest opportunities open to journalists, publishers and print distributors, allowing them to show off their achievements and reveal their creative potential. Additionally, it’s a wonderful forum to allow Belarusian and foreign colleagues to share experience and set up new business contacts, discussing professional issues at round tables, conferences and workshops.
The international Content and Telecommunications salon took place for the first time at the fair, with media representatives gaining acquaintance with the latest communication approaches and discussing how these can be used in today’s media distribution.
The number of participants increases annually and, this year, the exhibition brought together media from Russia, Ukraine, China, India, Cuba, Iran and other countries, each keen on mutually beneficial co-operation with Belarusian colleagues. “The exhibition nurtures closer contact between countries,” notes the Ambassador Extraordinary and Plenipotentiary of India to Belarus, H.E. Mr. Ramesh Chander. “This enables exhibitors to share experience in journalism and culture.”
Many states have debuted this year, with Cuba taking part for the first time. Its stand offered daily Cuban newspapers, as well as its most popular and oldest magazine — Bohemia (1908). “Participation in the event is of great importance to us. It helps us present Cuba, showing our current achievements,” asserts the Ambassador Extraordinary and Plenipotentiary of Cuba to Belarus, H.E. Mr. Alfredo Nieves Portuondo. “I read Belarusian newspapers daily — Internet and printed versions — and learn much about culture, sports and economy. I think that very professional journalists work in Belarus.”
By Lyudmila Minkevich