Fashionable clothes with symbolic significance
Handmade clothes and accessories celebrating national style enjoy increasing popularity in Belarus
69.3 percent of respondents state that patriotism guides their choice in buying clothes with national Belarusian symbols. In turn, 49.5 percent appreciate unique designer elements and 31 percent believe such items to be fashionable; 29.4 percent think that these pieces help them stand out from the crowd. Women tend to appreciate not only national Belarusian symbols in clothing but handmade elements, and a great number of respondents have found handmade articles on sale widely at Minsk ethno-shops and specialised fairs. All those questioned state that social networks are the most popular and efficient method of distribution, with Internet forums and social networks creating a range of advantages.
National ornamentation popular among youngsters
As regards prices, 52.9 percent of respondents believe them to be moderate — taking into consideration economic costs and the symbolic value of handmade goods. The authors of the poll wished to discover how people wearing clothes with national Belarusian symbols are viewed in Belarusian society. According to the results, they are viewed as supporting national traditions (49.7 percent), as trying to attract attention to their personalities (21.7 percent) and as interested in fashion trends (20.6 percent).
By Veniamin Velikhov