Everything just beginning
By Ivan Demidov
The BelAZ Works Here film, dedicated to the Belarusian automobile giant, has won the contest’s major nomination — ‘Image Corporate Film’. It has taken the Grand Prix, which is the People’s Choice Award.
In total, 130 corporate films entered the contest, including works by world famous brands. However, only four reached the short list, being screened in Moscow during the Corporate Video in Russia 2012: Major Market Trends Forum.
“To make a good film, we needed to establish good relations with our customer company: BelAZ,” notes Yevgeny Barkovsky, the producer of the LBLProduction Company, which shot the BelAZ film. “It’s a unique enterprise employing unique people. I now understand Belarus better as a Slavonic nation.”
Experts note that corporate videos are a new business competence, bringing fresh business solutions and the opportunity to make bright and emotional connections with partners, clients and colleagues. The Belarusian automobile giant agrees, so is soon to present its new documentary to the public. According to Mr. Barkovsky, the film details the enterprise’s successes and prospects for development, using the idea that much has been achieved but that its path is also only just beginning.