Entering markets under common brand
Enterprises of Belarus and India to enter third countries’ markets with common brand
During the latest session of the Belarusian-Indian Intergovernmental Commission, the establishment of Belarusian industrial enterprises in India came under discussion, under economic conditions offered by India. An agreement has also been signed to start assembling Belarusian tractors in India.
“As far as assembly enterprises are concerned, we’re now looking into the matter with our Indian partners. As you know, India is an internationally recognised leader in tractor manufacturing. We’re making serious efforts to develop the automobile engineering industry. We should find a joint niche, a joint product for assembly enterprises in India,” explains Belarus’ Deputy Industry Minister, Dmitry Korchik.
He adds that shipments to third countries in Africa and Asia, with whom India already enjoys certain influence, are under consideration. The official notes that he is staying in touch with Indian partners of the Belarusian automobile manufacturing company BelAZ. There are plans to set up a service centre by the end of the year, allowing shipment of more mining vehicles.