Concern changes strategy

As part of a new corporate strategy Swedish concern Eniro AB decided to sell its share in Belarusian-Swedish joint venture Eniro Belfakta LLC to German media company Heinze Median Grupp.

According to the company’s Director General Oleg Teterev, the decision to sell the share was brought about by the change of the Swedish concern’s strategy. Eniro AB leadership will concentrate efforts only in the Scandinavian and European directions and therefore decided to close down Eniro-East department, which included the Baltic States, Ukraine, Russia, and Belarus. Nevertheless, the change in Eniro Belfakta board of founders will not change the business of the company nor the existing system of relations with clients. Moreover, the company is expected to reach a new level of development and offer new products and services, as the German side is an experienced player on the European market. Issues related to the company’s future has been already discussed with Heinze Median Grupp leadership. The joint venture will preserve all its information products and services as well as traditional interaction with partners in the Baltic States, Russia, and Ukraine.

The most well-known printed products of the company are annual national business directory Business-Belarus, regional phone directories, and popular phone information service Infoline-085.

Eniro Belfakta has been working on the Belarusian market since 1994 and is the leading media company of the country. The company’s system of information business communications provides customers with information about goods and services available on the domestic and foreign markets.
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