Clients have their own stimulus

Belarusbank operating almost 5m plastic cards

By Anna Kotova

At present, the bank is promoting additional services for card holders. In December 2010, non-cash ‘retail’ payments accounted for 18 percent of all operations using the bank’s plastic cards, which it would like to see grow.

To encourage customers to pay with their cards, Belarusbank regularly organises promotional campaigns, liaising with trade and service enterprises to offer discounts. The Change Winter for Cuban Summer! contest winners were announced at a recent press conference, aiming to popularise the use of plastic cards. Over 21,000 Maestro and MastrerCard holders from throughout Belarus took part, making it the first major marketing project run by the bank and MasterCard, explained Anatoly Bogovik, Director of Belarusbank’s Plastic Cards Department. He noted that the number of non-cash transactions using MasterCard cards rose by 10 percent: a positive result.

The Ambassador Extraordinary and Plenipotentiary of Cuba to Belarus, H.E. Mr. Alfredo Nieves Portuondo, thanked Belarusbank for its collaboration and presented the winner with a voucher for a trip for two to Cuba.

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